LINCOLN
STAR CONCEPT
How can we change a car interior without changing any physical part ?
This was one of the questions we had to answer while working on the Lincoln Star Concept. Focusing on the wellbeing of our customer is how we created the rejuvenation moods.
As part of LINCOLN Interior Design Team, I led the creation of the rejuvenation experiences. In a joint effort with our UX/UI team, CMF designer and Brand designer, we decided to develop three moods built around the human body’s natural circadian rhythm: Morning, Day and Evening.
Together, we combined screen visuals, audio, scents, ambient lights, seat position and massage to transform the interior of the Star Concept into a sanctuary for the customer to immerse into and rejuvenate.
Collaborator
Lori Maday, Brian Caiazza, Jenny Kubinec
Lead by Robert Gelardi